Hi! by Madeon proves reinvention can be brutal and brilliant

A new wave has to come.
2022 Coachella Valley Music And Arts Festival - Weekend 1 - Day 1
2022 Coachella Valley Music And Arts Festival - Weekend 1 - Day 1 | Frazer Harrison/GettyImages

Madeon has always carried light in his sound. Good Faith was drenched in color—its synths shimmering with hope, its melodies breathing with optimism, its rhythms soaked in a kind of electronic euphoria that felt almost spiritual.

But with his new single “Hi!”, released just days ago, the French producer turns that palette upside down. The pastel dream is gone. In its place, something jagged, urgent, and undeniably alive.

At just two minutes long, “Hi!” doesn’t waste a second. It opens with distorted textures that sound less like electronic polish and more like a garage door rattling under pressure. Vocals arrive warped, stretched, and cracked—closer to punk angst than the clean falsettos of his earlier work.

Madeon finds a way to create himself again

Guitar riffs stab through the mix, supported by a drum pattern that feels messy on purpose, almost improvised. The song doesn’t glide—it thrashes. And in that thrashing, Madeon finds a new voice.

This shift didn’t come out of nowhere. The release was paired with a listening installation in Los Angeles, staged in the kind of warehouse setting that felt worlds away from the luminous visuals of Good Faith. The message was clear: "Hi!" It isn’t just a single—it’s the announcement of a new era. One that embraces grit, distortion, and raw urgency over polished optimism.

It would be easy to call this “punk” or “rock-inspired EDM,” but the truth is more interesting. Madeon isn’t abandoning electronic music; he’s bending it. The digital heart of his sound still beats beneath the noise—it just beats faster, harder, with a sense of reckless urgency.

What critics have described as “laptop rock” is really a mutation: music that carries the fury of guitars and the electricity of machines, fused together without apology.

Lyrically, “Hi!” doesn’t aim for clarity. It feels more like a scream than a statement. The repetition, the distortion, the compression of words into noise—all of it plays into the emotional core. This isn’t a track designed to be decoded. It’s meant to be felt. To overwhelm, to push back, to burn off the shine of perfection with something imperfect and human.

And that may be the most exciting part. "Hi!" doesn’t give us answers. It doesn’t tell us what the next album will sound like, or if this new direction is permanent. What it does give us is risk. And in music, risk is where reinvention lives.

For fans, the message is simple: Madeon is moving forward. Hi! is less of a greeting and more of a warning shot. The light is still there—but now, it flickers through the static.

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