Even though Beyoncé officially became a billionaire last month, her father, Mathew Knowles, says she’s never been obsessed with money. For Bey, it’s always been about creating unforgettable music, giving fans incredible experiences, and being the best at her craft. Money, he explains, is just a bonus that came naturally from her success.
In a candid chat with Page Six, Mathew Knowles said he’s “never” heard Beyoncé talk about money, emphasizing that her drive comes from passion rather than wealth. “Her money came with the success, but that has never been a goal of hers. And I love that about her,” he explained.
The singer’s fame and fortune may be massive, but it’s her dedication to fans and excellence that truly define her career. This approach has helped her stand out in the world of rap, hip-hop, and pop music, where commercial success often overshadows artistry.
Mathew Knowles on Beyoncé’s motivation
Mathew Knowles highlighted that Beyoncé has always prioritized her craft and her audience. “I’ve never heard Beyoncé ever talk about money … It’s always been, ‘How can I make my fans happy? How can I be the best at what I’m doing?’” he said.
He added that her financial achievements are simply the byproduct of her hard work, not the driving force behind it.
He also praised her philanthropic mindset. “She’s motivated by being the very best. She’s motivated by making her fans happy and giving back to the community as well,” Knowles said.
This perspective underscores why Beyoncé continues to be a role model not just for her artistry but also for her character.
From world tours to billion-dollar status
Beyoncé’s ongoing tours have been major contributors to her financial success. Her Renaissance World Tour in 2023 grossed nearly $600 million, and the recent Cowboy Carter Tour brought in over $400 million, with an additional $50 million from merchandise sales. Her 2019 Netflix documentary, Homecoming: A Film by Beyoncé, added another $60 million to her portfolio.
Beyond music, Beyoncé has ventured into businesses like SirDavis whisky and Cécred haircare, expanding her influence in lifestyle and luxury markets. Despite these ventures, her father stresses that financial gain is secondary to her love for music, fans, and artistry.
Joining the billionaire club
Forbes recognized Beyoncé as the fifth musician to achieve billionaire status, placing her alongside other global icons like Jay-Z, Rihanna, Taylor Swift, and Bruce Springsteen. But for Beyoncé, the milestone represents her commitment and passion more than the number in her bank account.
“This is just not Beyoncé. That’s not who she is,” Knowles said. Her career is a testament to pursuing excellence and connecting with fans, proving that in her world, heart outweighs wealth.