Snoop Dogg just literally changed college football

Snoop Dogg is seemingly everywhere and involved in everything. How does he do it? Maybe there are five Snoops roaming around. Otherwise, how does someone explain the hip-hop artist showing up at wrestling events, Hollywood Walk of Fame presentations, Super Bowl halftimes, and, well...any place else?

But make no mistake Snoop Dogg should also be an inspiration. He came from very little and now has a net worth of an estimated $150 million. If you want a lot of money, you could do worse than try to follow the Snoop path. If you can, that is. While talent is needed to produce the kind of musical gems he has over a few decades, talent is needed to stay in the public eye, stay beloved by millions, and still remain seemingly ascending.

Snoop Dogg's latest move should be of great interest to football fans. He is the title sponsor for college football's Arizona Bowl and the adult beverage line he shared with Dr. Dre, Gin & Juice, is the sponsor of the game. The new name for the bowl is a mouthful, but a funny one: Snoop Dogg Arizona Bowl presented by Gin & Juice by Dre and Snoop. Whew.

Snoop Dogg now has his own college football bowl game

Interestingly, the Arizona Bowl is the first bowl to be sponsored by an alcoholic beverage. One might have thought that Bud Light would have sponsored one at this point. Very likely, it took a celebrity the power of Snoop to make the collaboration happen.

Snoop also has long-term ties to football. His Los Angeles-based Snoop Youth Football League (SYFL) has been around for 18 years and has helped more than 60,000 inner-city children have opportunities they may not otherwise have had. His son was a highly sought-after high school player in the mid-2010s as well.

Gin & Juice began earlier this year and is a canned cocktail that is, you got it...a gin-based drink. The company is co-owned by Snoop Dogg and Dr. Dre and should be producing other drinks over time.

The Snoop Dogg Arizona Bowl presented by Gin & Juice by Dre and Snoop is currently scheduled to be held on December 28. The bowl is one of the few not owned or televised by ESPN so that gives Snoop Dogg a bit of flexibility in controlling who broadcasts the game. ESPN is still an option, however.

More music news and analysis