Bad Bunny to headline the Apple Music Super Bowl LX Halftime show in 2026

The Super Bowl Halftime Show is always one of the most talked-about moments in music, sports, and pop culture, and the 2026 edition is no exception. The NFL has officially announced that Bad Bunny will headline the Apple Music Super Bowl LX Halftime Show at Levi’s Stadium in Santa Clara, California, on February 8, 2026.

This news broke during Sunday Night Football on September 28, while fans were tuned in to watch the Green Bay Packers face the Dallas Cowboys. Almost instantly, the internet lit up with excitement as fans of Latin trap, reggaetón, and hip hop culture celebrated the historic announcement.

So why does this matter? It’s not just another big-name performer on a massive stage. Bad Bunny’s rise in the rap and hip hop industry, especially as a proud representative of Puerto Rican culture, makes this performance a defining moment, not just for him, but for the millions who see themselves in his journey.

Bad Bunny takes over the Super Bowl Halftime Show in 2026

After months of rumors, it’s now official: Bad Bunny will headline the Super Bowl LX Halftime Show. The Grammy-winning artist will perform at Levi’s Stadium in front of millions of viewers worldwide. Known for hits like "Tití Me Preguntó", "Yo Perreo Sola", and "Moscow Mule", Bad Bunny has become a global icon by blending Latin rhythms with rap and hip hop beats.

In a statement to Billboard, Bad Bunny shared a heartfelt message:

"“What I’m feeling goes beyond myself. It’s for those who came before me and ran countless yards so I could come in and score a touchdown… this is for my people, my culture and our history. Ve y dile a tu abuela, que seremos el HALFTIME SHOW DEL SUPER BOWL.”"

Bad Bunny

Jay-Z and Roc Nation back the Latin rap star

Jay-Z, founder of Roc Nation and longtime partner of the NFL in producing the halftime show, spoke to Variety about the decision to spotlight Bad Bunny: “What Benito has done and continues to do for Puerto Rico is truly inspiring.”

Since 2019, Roc Nation has worked closely with the NFL to curate halftime performances that reflect both musical excellence and cultural relevance. With Bad Bunny's huge following in Latin trap, hip hop, and urban music, this year's choice hits all the right notes.

Kendrick Lamar made history in 2025

At Super Bowl LIX earlier this year in New Orleans, Kendrick Lamar made headlines as the first solo rapper to headline the show. His set was unforgettable; he brought out SZA, Samuel L. Jackson, Serena Williams, and Mustard and made waves by dissing Drake live during the broadcast.

There was also some controversy. A performer from Kendrick’s set was arrested months later after revealing a Sudanese-Palestinian flag during the show. The moment sparked debate about activism on one of the world’s most-watched stages.

Taylor Swift out of the running after NFL rejects deal terms

For months, fans speculated that Taylor Swift might take the spotlight in 2026. However, recent reports confirm that the NFL rejected her performance conditions, and she is officially out of the running. While many were excited at the idea, the announcement of Bad Bunny has brought a fresh wave of excitement, especially from fans of urban Latin music and rap.

A cultural touchdown for hip-hop and Latin music

This year’s halftime show won’t just be a performance; it’ll be a celebration. Bad Bunny’s appearance on this legendary stage shines a light on Latino pride, Puerto Rican resilience, and the ever-growing influence of hip hop music across borders and cultures.